This is your sponsorship opportunity

The University of Alberta Students' Union (UASU) hosts a vibrant calendar of events throughout the academic year, offering unparalleled opportunities for your brand to connect directly with a highly engaged and diverse student demographic. Sponsoring UASU events allows you to build brand loyalty, increase visibility, and support the dynamic student experience at the University of Alberta.

We offer various event sponsorship opportunities, allowing you to tailor your involvement to best suit your marketing objectives. From large-scale, high-attendance events that reach thousands of students to more focused gatherings, there's an event that aligns with your brand.

Week of Welcome (WOW) is the signature annual student event at the University of Alberta, welcoming thousands of new and returning students back to campus with an exciting array of daytime and evening events. Through WOW, the UASU helps establish the vibrant university lifestyle for students, providing a crucial platform for building and strengthening friendships.

WOW sponsors can similarly establish an important presence within students’ lives. The week consistently proves to be a prime environment for sponsors to connect with the 18-24 year old demographic at a pivotal time when they are making long-term decisions about brand loyalty.

Featured activities during WOW include an extremely popular multi-day licensed Mainstage concert area, featuring popular national and local bands and artists (approximately 3000 attendees per day); a Clubs Fair involving 300+ student groups; Movie Night; Comedy Night; a Hypnotist Show; a Headphone Disco; and free pancake breakfasts. All in all, as many as 80% of students at the U of A attend some part of WOW.

Campus Cup is the annual, campus-wide dodgeball tournament that takes place every November. It involves over 100 co-ed teams competing against each other to win the elusive Campus Cup in one of our three conferences (recreational, experienced, and competitive). With approximately 1800 students participating over two days, Campus Cup is a fantastic way for students to engage in spirited competition and build camaraderie.

Sponsoring Campus Cup offers a unique opportunity to connect with an active and engaged segment of the student population. Your brand can be associated with teamwork, healthy competition, and student well-being, reaching participants directly within a dynamic and high-energy environment. Sponsorship includes opportunities for brand visibility at the tournament grounds and within the Players Lounge, allowing for direct engagement with a large and enthusiastic audience.

After the winter break, the Students’ Union hosts AntiFreeze, a cross-campus student competition. This week challenges 40 teams as they vie for winter glory (and an all-expenses-paid ski trip weekend) in 11 separate competitions across campus. With half of the challenges completed in the Students’ Union Building and the other half featured outdoors in the campus quad, individual AntiFreeze components require 2.5+ hours to complete, are highly visible, and are entertaining for participants and spectators alike.

AntiFreeze offers sponsors the opportunity to pursue an intensive promotional strategy that reinforces primary messages throughout an entire week with campus signage, promotional items, and competition-based opportunities. Through this unparalleled event, sponsors will be reinforced as supporters of the social components of student life.

To celebrate the completion of the academic year, the UASU hosts a suite of events on the Last Day of Classes. Alongside other activities, the UASU hosts live music entertainment throughout the day. In the evening, a ticketed show provides a last hurrah before students head into finals.

The Last Class Bash acts as the final significant UASU event before students begin their summer. Sponsors can use this opportunity to trial new launches or simply remind students of their products before they end their academic terms.

Table space in the Students’ Union Building (SUB) is available for booking year-round on a daily or weekly basis. Whether you're looking to raise awareness, recruit members, or sell merchandise, SUB offers a high-traffic location of 10,000+ daily users to reach a large and diverse student audience.

Learn more.