"It was an amazing success on our end"
– a leading telecom company's feedback after attending Week of Welcome
Sponsorship and Advertising on Campus
As the official voice for over 35,000 undergraduate students, the University of Alberta Students' Union (UASU) is committed to enhancing student life. We possess comprehensive marketing and communication channels, ensuring effective reach and engagement with our members.
Our sponsorship programs offer your organization a unique opportunity to directly connect with the dynamic and highly-sought student demographic. By partnering with the UASU, you're not just gaining visibility; you're investing in campus events and initiatives that profoundly benefit both your organization and the student experience. Explore our diverse partnership opportunities below to make a tangible impact!
Event Sponsorship & In-Person Activations
Every year the UASU hosts a variety of events that offer sponsorship opportunities. From annual flagship events like Week of Welcome and Campus Cup, to more frequent recurring events like our weekly Trivia Nights and Movie Nights in the Horowitz Theatre, we have an event to fit every demographic and promotional need. Event sponsorship can include corporate recognition and/or on-site presence.
Our annual Week of Welcome (WOW), when we welcome close to 35,000 new and returning students back to campus, just might be the ultimate annual sponsorship opportunity on campus. Other opportunities are also available throughout the year to meet any timeline and budget.
Student Handbook
We mail the Handbook to first-year students in Canada each year in August. This is a perfect opportunity to connect with first-year students before anyone else! Handbooks are also distributed to the rest of the student body during Week of Welcome.
Revenues offset the cost of printing so that we can distribute it for free to undergraduates.
Get your ad request in early: this is a proven medium that sells out every year!
Digital Signage: SUTV
SUTV is a network of more than 130 digital screens located primarily on the University of Alberta's North Campus. It is a uniquely targeted way to keep students and staff up to date with your organization’s ongoing promotions, services or products.
Display your ads for up to 40,000 students and 14,000 staff on campus. Revenues support general student programming, and help to expand the network.
Tabling in the Students' Union Building
Approximately 10,000 people visit the Students' Union Building (SUB) every day. Table space in the Students' Union Building can be booked by commercial businesses, not-for-profits, university departments and student groups alike.
Perks Mobile App
UASU Perks is the new way to engage students in campus life, and reward them for doing it! Incentivize attendance at events, gather survey data, and more with our app designed by students, for students. Perks can also be tailored for your institution.
Product Sampling
Looking to get your product in the hands of students? We can facilitate distribution of sample products to thousands of students at a very affordable rate to you. We have handled a variety of products for a range of companies who want to use sampling to introduce products to the marketplace, including snack foods, school supplies, hygiene products and more!
By leveraging the existing relationship between student associations and their communities, a brand's products get a promotional boost as they are distributed by excited and engaging student leaders and volunteers.
Contact Information
UASU Partnerships
780-492-4241
The Students’ Involvement Endowment Foundation (SIEF) is the charitable arm of the University of Alberta Students’ Union. If you want to support students directly, there is no better way to do so than by contributing to SIEF.
First established as a registered charity in 1990, SIEF is a foundation dedicated to offering student scholarships, and providing financial support to student projects and to the work of the UASU on behalf of students. Charitable tax receipts are available for eligible donations.
For more information please contact the foundation’s coordinator at sief@uasu.ca. If you have a specific area of the student experience you're interested in supporting, such as volunteerism, student leadership, student groups, etc, please mention this in your email.
As a not-for-profit, student-funded organization focused on the U of A campus, we regret that the UASU does not generally have funds available to sponsor other organizations’ activities.
Registered student groups at the U of A can access grants from the Student Group Granting Program administered by Student Group Services.